BackJoy - Brands - Orthotic Shop



BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) have known for years—that better posture prevents back pain—the company creates and distributes innovative products that enhance posture to relieve and prevent back pain in ways that produce life-changing results.

SitSmart Products

The BackJoy SitSmart is an innovative sitting device that naturally relieves back pain by optimizing your sitting posture. Its patented design works by tilting your hips upright and comfortably “floating” your spine over the seat. Its portable and lightweight design works in any seat, while durable materials provide long-term use.

BackJoy Sitting Products - Features

StandRight Products

Created with Active Stabilization™ technology, BackJoy’s StandRight insoles and footwear help you stand and move better with optimal posture from head to toe. The Natural Gait Line System™ guides your foot during walking while a neutral position keeps your head, hips and feet balanced in good posture. Shock-absorbing materials cushion the foot and heel at impact and disperse energy for extra comfort and support.

BackJoy Insoles


BackJoy’s SleepSound™ Pillow combines the support of memory foam and the soft comfort of down without the drawbacks of either. The pillow’s Soft Support™ Reinvented Down fill allows you to fall asleep in comfort, while the Cool Comfort™ Memory Foam layers support your head and neck in proper alignment throughout the night.

Benefits of Backjoy's Pillow
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