About
The Orthotic Shop has been providing quality Custom Made Orthotics for years. We have created this blog in hopes of communicating the benefits of orthotics and orthopedic shoes for alleviating foot pain, soreness, and many other conditions.
The Orthotic Shop is a second generation company, founded in 2005 as an experiment in internet marketing. The first, year-long, experiment / company had too much bureaucratic overhead which stifled creativity so after that flopped the Orthotic Shop was born. Continuing the pursuit of knowledge the owner grasped the methods & processes behind internet marketing. At the same, he learned much about streamlined business operations & automation. After several years of steady growth, Jennifer joined the team & handles much of the day-to-day operations while Matt nurtures the business processes, marketing, product line and technology infrastructure to sustain continued and orderly growth.
